miew@miew.pt
Rua Alfredo Allen 461, UPTEC4200-135PortoPorto
00351220731307
Awwwards
class="projects-template-default single single-projects postid-129 wp-custom-logo wpb-js-composer js-comp-ver-5.4.4 vc_responsive" nav navbar navbar-toggleable-md navbar-light bg-faded nav-bar-color01

Zmar

Since 2013 we have been working with Zmar Eco Resort to rebrand, connect and disrupt the tourism industry.

Winners - Best Video for Eco-Resorts
Winners - Best Video for Regional Scenery

360º ACCOUNT

eco
experience

Located in one of the most incredible landscapes of the country, Zmar is the largest eco-resort of Portugal. The responsability for building a coherent company’s image was crucial. Sustainability, comfort, serenity, reconnecting with people and nature were major points we wanted to concentrate on - This is where Zmar's Lifestyle idea of was born from - Sustainable, connected with Nature and focused on inovation.
Our first analysis was done in strict collaboration with the marketing team and CEO of Zmar. We spent several weeks assessing the brand's positioning and how marketing, communication and innovation could have a major impact on the company's everyday performance.

Teaming up with Francesca Mello Breyner, Sofia Freire and João Ribeiro Ferreira (from Zmar) was key for the success of a 360º strategy. New sub-brands, a new restaurant branding, a new digital platform zmar and advertsing videos were some of the projects we collaborated in.

Being a full eco sustainable project with a deep focus on Nature & well being Zmar is in an unique position to lead the tourism industry into a new responsible age. With an appeal to diverse targets - Family, groups, young couples and much more, the brand needed to be segmented in to sub brands. The brand offers & services were also re-organized to reflect the changes. The materials were created to reflect the brand's positioning of sustainability and a strong bet on digital was made in order to replace paper.

Today we are proudly one of Zmar Partners and continue creating new ideas as well as elaborating new plans for innovation in Tourism.

zmar sketch study new brand logo