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The energy sector will change. The solar panel industry for home energy is growing rapidily. Solenco offers an innovative way to store and manage home energy. Rivaling TESLA and Phillips, Solenco wanted to create a strong brand that could reflect their approach to the market - Being rapid, strong and edgy.
With home energy changing ever so fast, Solenco has an energy solution to manage solar pannels and improve the efficiency at home.
We designed the logo based on a feline predator, the cheetah to define the value system of the brand of being fast, quick and powerful. Deconstructing the first idea into the design pieces we were able to develop a color scheme that matched an idea of sustainability allied to high-end performance.
We implemented the whole brand through their digital marketing strategy.
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As the brand was positioning itself as a new fresh solution in the european market, we wanted to uphold the focus on news & events as well as the founder credibility. Dr Hugo Vanderborre is a key speaker about the technical advancements in the European Energy Market.