Simplifying real estate navigation
Performance, quick navigation and smart search
Tackling RE/MAX Portugal website meant addressing the needs of millions of users per year. In response to a thorough UX analysis, we’ve focused our efforts on the creation of responsive-friendly components and a quick and easy-to-navigate flow.
The development of a real estate design system was key to achieve our goal in simplifying the process of buying or renting a house to its bare minimum while keeping the RE/MAX flair that is recognized worldwide.
Product Design, UX Design
We tried and tested different flow options and wireframes with key users.
Understand and assess
Finding and solving users' pain points and intentions
So, we did live interviews and assed deep analytics about the website usage. We also went into Remax's offices to understand what were the struggles of the agents.
Research and Ideation
Updating a website that has millions of views. Understanding the value of change for everyday users