Quobis

Web design & development for a new communication brand

Collaborating with Spain's leading communication tech company

Quobis is a key player in Spain's communication tech market. We were challenged to rebrand the tech company and launch their new B2B website.

By using Spain's connection with art and using a new set of bold colors, we started a new conversation (that's what the brand signifies, and that's what we represented) with the market.

Output

Rebranding, B2B Website, Illustration, Identity, design system.

Services

Strategy, Art Direction, Branding, Product Design, Product Development, Web Development, SEO, illustration, Copywriting.

01

Making Quobis the beginning of the dialogue. The brand as a message statement

Depicting the icons of language as a message statement

The concept was inspired by recreating Quobis's objective: To improve communication through technology. For us, it represented the dialogue of communication, and we used the icon that defines it - the ":".

The dialogue also allowed us to humanize the brand - Let's open a conversation

We then transformed the iconology of the type designing it to resemble also the way we write music. It was a direct connection to one of Quobis's main objectives: To transform voice communication in corporations.
ui design logos for quobis brand

Defining an identity language

We defined a language that followed all of the materials. Print and digital always used the brand as the beginning of a conversation. We also started defining illustrations as an emotional point of connection.
quobis contact card for branding purposes
quobis advertise for branding purposes
quobis totebag for branding purposes
quobis t-shirt for branding purposes
02

Turning Spain's artistic heritage into a modern fun feel

inspirational pictures for quobis brand design
man and woman illustration for quobis brand

We were inspired by the great Spanish painters such as Picasso to introduce a new series of digital illustrations and iconography that added a lot of character to the brand presence.

inspiriational illustration for quobis brand
illustration for quobis brand
03

A new B2B website that positioned Quobis as a more approachable tech brand

quobis homepage design
react app mobile development of quobis

We tried to turn complex information about communication technology into interesting mixes of photography and icons. A design system began to be defined – it included the brand, digital illustrations, and digital assets.

We
chose
Miew
as
a
partner
because
of
their
technical
and
creative
capabilities.
It
'
s
our
second
time
working
with
them
and
they
were
always
demonstrated
great
flexibility
to
adapt
to
my
working
methodology.
They
are
possibly
one
of
the
most
promising
agencies
of
the
North
of
Portugal
Iago González
Quobis

Lead generation for b2b - Focus

We understand that the focus for B2B websites is to generate leads. We defined a strategy that was supported to create flows of relevant content into lead magnets and tried to offer a clear path of success.
quobis homepage screen
mobile screens quobis website
ui design components for quobis brand

Over time, we think Quobis culture will continue to grow, and their design system will continue to evolve with their amazing team.
Check out their website at Quobis.com

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