Schmitt + Sohn
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We decided that both the brand and the interface should be big and bold, but yet maintain a certain style connected with the gaming industry.
The main issue was how to organize a lot of information in diverse pages. As consumer electronics have so much different features, compatibilities and other significant information the struggle was difficult. Data of products, consumer reviews, wishlists and much more had to be well documented to help the user make an informed decision. With gaming having a clear impact on this industry sector, we tried to make an appeal in certain aspects of the design such as the use of gradients, and the organization of the product thumbnails.
Today PCDiga is to the online digital leader of the Portuguese market on consumer electronics and continues to grow.