Loyalty systems, made easy
Creating clear cut landing pages for loyalty systems
Galp and Continente have one of the most important loyalty systems in Portugal. It was very important to co-relate the value changing points between the brands to the user. Our objective was to define very clearly the tangible benefits to use the app/card.
We focused on 2 main clear advantages: Accumulating points and getting discounts on petrol and tried to show always that main process through illustration.
Landing Page, Iconography, Illustration
Art Direction, Digital Product Design, Web Development, SEO
What is the added value?
Syncronizing 2 brands
The value was demonstrated with video and process infographics (interactive) that allowed the user to understand how to proceed
Where can I use it?
As usual we worked through "design system" mode, and defined re-usable components across the project.