can we communicate so many things happening around the location during 3 days of the event? The event's daily life was really valuable.
When Paulo Rocha first talked to us about the importance of connecting the fans with the of the event's daily life we immediatelly understood that facebook live videos and youtube daily videos would be a strong weapon to show the fans that they are also a integrating part of the event.
Cosplayers, movie fans, comic book fans (and much more) are the ones that make the event come alive. The stage is for the stars, but the event is for the fans. With 30 000 people average per day the social media following was a great opportunity for digital marketing growth. That's why live videos and continuous content delivery was key to elevate the event from more than 4 days in the year.
The same concept was applied to the promo videos that preceeded the event.