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Aerosoles is known by its quality, comfort and modernity. Our purpose was to reflect those concepts in a simple direct way. After a lot of research of the target users, we dedicated a lot of time in performance based ideas.
After the first stage of putting ourselves in the user side, we started developing wireframes for the main pages. We then started comparing them in focus groups where we had terrific results:
Thin lines and a minmalistic approach were defined along the whole project.