Luxury fashion goes digital
Pushing modernity into a luxury brand for women
A luxury brand for women that is part of the slow fashion movement. Their decisions are focused on curating natural and delicate materials that can be turned into incredible design items.
They are a look at what the future of fashion looks like. The focus on sustainable and alternative materials and re-shaping how consumers connect with fashion helped us make decisions that were focused on how to tell this story while maintaining a detail-oriented clean-cut style.
Web design, UX, UI, style guide
Art Direction, Digital Product Design, Prototyping.
Pushing editorial concepts. The market of luxury fashion depends on taking risks.