My team at Miew Creative Studio challenged me to write an article about my work, as a Digital Marketing Manager. I hope you like it and follow us for more insights!
If you work in digital marketing on a day-to-day basis, you already know how hard it can be to be updated with the best tools to help you perform best in your marketing strategy.
In this 4 minutes reading article, I’ll reveal the 14 digital marketing tools I’m working on right now and explain to you why they will make your life easier.
What do you think I’m missing out on? Help me! 😅
#1 DATA STUDIO by Google
This is my number 1 because it’s where I shine! I can customize every chunk of data. It’s perfect to tailor reports to my clients, giving them exactly the numbers they’re looking for. They even have templates to start from, to guide you through your needs.
Hotjar is an amazing tool that lets you see heatmaps, recordings, and conversion funnels from user’s behavior, giving you pinpoint insights on where an update or change is needed on your website. It’s the best way to show your designer/programmer where the website needs work.
I like to use Moz to mostly check a website domain authority. It predicts your domain ranking potential, linking domains, and inbound links. This type of data is very helpful for my SEO strategy.
They’re a top-of-the-notch SEO plugin for WordPress and can save you a lot of time optimizing your on-page SEO, as well as your search console, structured data, and social media. Well done Yoast!
I’ve been following Neil Patel for a long time. He’s the SEO guru of the moment… So, of course, I use Ubersuggest! It is an all in one tool that provides ideas for content, keywords and that also has an SEO site audit and backlinks.
Social Media 📱
I like this platform mainly because it has a good report and analytics system, combined with competitor notifications and an updated influencers database. The Instagram stories schedule tool is also very innovative, constantly updating features. What do you think Marta (our social media manager)?
Email Marketing 📧
MailChimp is very simple to use and it’s perfect for email blasting. You can segment audiences and target different emails for diverse audiences. The campaign editor is also very simple and it guides you through email marketing best practices. This is the ace on my sleeve to get that those extra leads!
Marketing Automation 🤖
A very impressive weapon in my “marketing software stack”. Very easy to set up and it does boost your product growth with valuable insights for me and my team. But, get ready because you’ll need a lot of time to plan your triggers!
With endless possibilities, Intercom is my favorite chatbot due to its simplicity — it’s so intuitive that simplifies its management, from lead generation automated messages, customer engagement, and customer support. It helps you gain more perceived value to your customers.
Thank you for bearing with me this couple of minutes! So, did you know all of them? What do you think?